Bobcards Ltd is a credit card company, 100% subsidiary of Bank of Baroda, one among
the pioneers in Indian card market. The company is in the business of Credit cards, forex
operations & Debit cards. Bank of Baroda had introduced its first charged card named
BOBCARD in the year 1984. The whole operation of this plastic card was managed by
Credit card division of Bank of Baroda.
Looking at the needs of credit card and to have more customer centric operations, Bank of Baroda established a wholly owned subsidiary, Bobcards
Limited in the year 1995 to cater to the need of rapidly growing credit card industry in a focused
manner. BOBCARDS Ltd is the first Non-banking company in India issuing credit cards, an ideal substitute for cash.
Bobcards is serving the country with its wide range of credit cards for the last
23 years. Bobcards is the company with the largest network in the country with
33 Area offices all over the country in every nook and corner to serve the customer in a best possible manner.
In card issuing, BOBCARDS contributes a respectable share of the total market size of 15 million cards in circulation. The product bucket of bobcards is filled with cards tailored to suit all economic classes and their needs. Bobcards caters to card in affiliation with Master Card International, Visa International and Co-branded cards etc. BOBCARDS always prefers quality to quantity of credit cards issued. BOBCARDS is proud to have best of users as its Credit Card holders.
BOBCARDS has strong brand equity in its core customer segments with programmes with Master Card International and VISA International as a part of its portfolio.
The various products, which are marketed by BOBCARDS are namely
BOBCARD Corporate Global, GOLD Visa, GOLD MasterCard, EXCLUSIVE (General, Youth & Woman), SILVER, PLATINUM. These card products has been launched keeping in view the different need of different people. The credit limits of these products range from
Rs.20000 to Rs.3 lacs & above.
In acquiring segment also, BOBCARDS contributes a major share of the total acquiring business in Indian credit card market. BOBCARDS has over
14000 Electronic Data Capture (EDC) terminals all over India along with about 18000 Merchant Establishments across the country.